Australian Marketing Executives are comedic genuises

I was in the parking lot yesterday, late for work. Most of the spaces were taken but there was this spot under a big tree with a nice shade. I pulled into it thinking “How did all you dumb motherfuckers miss it? I’m the fucken man!”

And then 5 o’clock came by and I realised why as my car was decimated from bird shit. So sad.

I use to always be constantly amazed at how bad Australian commercials are, how they are not funny and how most of them don’t even make sense, but then I realise it’s all just a big joke and that marketing executives in this country are actually participating in this big inside joke where they try to come up with the worst possible advertising campaigns  and get them approved.

The most glaring example of this is probably the ANZ Championship. For those of you who don’t know (Yeeka you don’t know) it’s the professional Netball league of Australia and New Zealand and their slogan is “The Hottest Game In Town”.

Why is this funny? Well, because the ANZ championship is clearly on the complete opposite end of the spectrum.

When one of your commentators can freely say “Well I don’t know much about Netball but that Sandra Shipton looked like a good player, the way she was running around”, perhaps “The Hottest Game In Town” is not the most appropriate moniker.

I just love how literal it is. Like you have to tell everyone how popular you are. That’s irony at it’s best right there.

The NBA has “Where Amazing Happens”, as opposed to something like “A popular basketball competition” because, well, it doesn’t really need to say it.

The commercial is even more cringe-worthy, with numerous players staring awkwardly at the camera reciting adjectives that I guess are suppose to describe the league. “Exciting”, “Fast paced”, “Intense” and then at the end one of them says in a joking way “girls running around in skirts” and laughs it off, because, you know, that’s the general misconception of netball.

Although nobody actually cares enough to have a misconception about netball, the idea of “girls running around in skirts” is actually the image the league should be trying to embrace.

But at the end of the day, the point I am trying to make is that whoever decided to spend the entire advertising budget on a 30 second defense case against a perceived slight on the sport is clearly the victor of that inside joke.

I applaude your ingenuity.

Wow I just read that and what a crappy post. I don’t care, fuck you.